It is almost everyone’s turn, sometimes, to make an exhibition in public. Many times we have no idea what are the most appropriate techniques to capture the attention of an audience. Add to that the fact that we are in an era in which we compete with many other sources of stimulation to get that attention. For example, it is not uncommon to attend a conference and that a good part of the capacity is, while listening, checked your mail.
It doesn’t matter if we have to address 10 people or 100. The point is that a public exhibition only makes sense if we get the attention of an audience. The objective is to publicize a specific message and a decentralized audience is an obstacle to that objective.
To the above, we must add the fact that it is not only about capturing the attention of an audience, but also maintaining it. Typically, the public is concentrated only for a short time, so you have to make an extra effort to keep this going . How to achieve it? These tricks can help.
Divide the presentation into short segments
The human brain needs variety. What bores or leads to the dispersion of attention is monotony or absolute symmetry . We must take this into account when preparing our presentation. The most advisable thing is to divide it into small segments. The passage from one segment to another has to imply some variation.
Likewise, the transit between one segment and another can be used to make a brief silence , or leave for a moment the central theme. This will help significantly not only to capture the attention of an audience, but also not to lose it once achieved .
Promote participation and use images
It is much easier to capture the attention of an audience when you get the audience to participate in some way . If it is a small group, it is well worth introducing questions or activities that encourage passivity aside.
If the public is wider, you can also ask questions on the air or ask those who meet a certain requirement to stand up or raise their hands . Depending on the subject, it is also possible to request a change of chair or to compete with each other to provide information.
On the other hand, presentations that include images tend to be much more attractive . If possible, present specific data such as statistics, comparative graphs, etc. It is also very valid to project a short video that exemplifies a situation or gives rise to the analysis.
Special data, an element to capture the attention of an audience
There are some informative elements with greater potential to arouse interest and maintain the attention of an audience . One of them is the curious facts. These refer to unusual, extreme or unusual situations. They cause a surprise effect and, therefore, increase public attention.
Another informative element that is usually very helpful are the examples . These help the public to form a mental scenario of the situation being discussed. It is easier for attention to be maintained with an example, since it specifies the data and facilitates understanding.
Making similes or designing metaphors is also usually very effective when it comes to attracting the attention of the interlocutors. This is because, as in the case of the examples, they contribute to strengthen the understanding of the information. On the other hand, with exaggerated examples we will not only make clear those ideas that we have previously detailed in a theoretical way, but we can also cause a smile.
Sudden impacts and humor with caution
The presentation may include one or two sudden impacts (effect strokes). These occur, for example, suddenly turning off the lights and being silent for a few seconds. Also introducing any factor that breaks the linearity of the exposure. It is not good to overdo it because the forms can end up blurring the message you want to convey.
Humor is a great resource to capture the attention of an audience. However, it wins especially when used at intervals . On the other hand, if a joke or a joke comes out spontaneously, it’s great. Otherwise, you run the risk of not causing laughter in the public and that he sees in you someone who “wants to be funny.” This will detract interest from what you are exposing.
Needless to say, all these tricks have no impact if your exposure is not relevant or is not very well prepared. The most important thing is that you really worry about making valuable contributions to those who will spend their time listening to you. That is, if it is the content that you expose that keeps the audience attentive once you have got that attention, the rest will be much easier.